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Make the website,
CRM, and tracking work together.

LaunchKraft specializes in smart websites, CRM automation, and the follow-up systems behind them. The job is simple: make the demand you already have easier to capture, easier to follow up, and easier to measure.

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System 01

Smart Websites

Not a brochure. A working sales surface. Every page is built to convert, route the lead correctly, and hand the contact into your CRM without friction.

01.01

Conversion-First Design

Every page is engineered around one job: turning visitors into qualified inquiries without clutter or filler.

01.02

Built-In Lead Capture

Forms, click-to-call, and chat entry points route directly into your CRM so nothing dies in an inbox.

01.03

SEO Foundations

Fast load times, mobile-first structure, and on-page architecture built for visibility and trust.

01.04

CRM-Connected From Day One

Website submissions trigger automations, follow-ups, and pipeline updates automatically.

System 02

Revenue Infrastructure

The operating layer behind the business. One CRM, one pipeline, one place to see what got followed up, what booked, and what stalled.

02.01

Unified Lead Aggregation

Website leads, calls, referrals, and paid traffic all land in one controlled system.

02.02

Missed-Call Text-Back

If a call goes unanswered, an automated text keeps the buyer warm before they move on.

02.03

Estimating & Payments

Send professional estimates, invoices, and payment requests without piling admin work onto the team.

02.04

Pipeline Visibility

See where revenue is stuck, who needs a callback, and which jobs are actually progressing.

02.05

Scheduling

Booking links and calendar sync reduce back-and-forth and shorten the path from inquiry to appointment.

02.06

Multi-Channel Follow-Up

Email, SMS, and reminders work together instead of relying on one tired manual process.

System 03

AI Sales & Nurture Agents

Useful AI, not novelty AI. These are practical systems for qualification, follow-up, reactivation, and response speed.

03.01

AI SMS Booking Agent

A text-based agent that qualifies leads, answers common questions, and moves people toward booking.

03.02

Review Engine

Automatic review requests help satisfied customers turn into public proof without constant prompting.

03.03

Database Reactivation

Re-engage past customers and cold leads when the timing or offer makes sense.

03.04

AI Voice Support

Where it fits, voice workflows can route, qualify, and escalate inquiries without losing context.

System 04

Tracking & Attribution

We build the tracking layer so your website, CRM, and paid traffic can be judged against booked work.

04.01

Meta Conversions API

Server-side tracking helps send cleaner event data back into Meta when you already run paid traffic.

04.02

Source Tagging

Forms, calls, and pipeline records are tagged so your team can trace where opportunities came from.

04.03

CRM-to-Tracking Handoff

The website and CRM hand off cleanly into your attribution layer instead of breaking at the lead stage.

04.04

Reporting That Means Something

See cost per lead, booked-job visibility, and channel quality without relying on vanity metrics.

Make sure they
can do this

If they cannot connect the website, follow-up system, and tracking layer, you are not buying a real operating system.

Smart Website - Does the site route every lead into the CRM and trigger instant follow-up?

Missed-Call Recovery - Does the system text the customer back immediately if nobody answers?

Tracking Visibility - Can you see which traffic source actually turned into booked work?

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Free Audit First

See where your leads
go cold.

We will map the follow-up gaps, missed-call leaks, and reporting blind spots before we talk about a build. If the backend leak is not large enough to justify the work, we will tell you.

Review The Case Study

📞 (334) 332-7148  ·  contact@launchkraft.net  ·  Home service revenue systems